Ahh, the good old-fashioned one-shot video. A particular fixture in the ’90s, popularized by the influential video director likes of Spike Jonze and Michel Gondry, the one-shot formula has given us such classic videos as Lisa Loeb’s “Stay (I Missed You),” the Spice Girls’ “Wannabe” and Weezer’s “Undone (The Sweater Song),” and is an always-welcome sight on MTV, or wherever people watch vids these days.
Looks like Taylor Swift is bringing the form back with the video to her chart-topping single—two weeks in a row now!—”We Are Never Ever Getting Back Together.” In a teaser posted to MTV.com, Taylor sings the song in a living room full of friends (one of whom is dressed as a donkey?) dancing to the song, adding to the high-school singalong vibe of the whole thing. The clip is a continuous shot, and as MTV describes, the entirety Declan Whitebloom-helmed clip was “shot with only one camera, in one continuous take.”
Hard to get a sense of the video at large from the short teaser, but kudos to Taylor for adding another entry to this rich music video legacy. Wax would be proud.
The post One-Take Taylor: The “We Are Never Even Getting Back Together” Video Teaser appeared first on Popdust.
0 comments:
Post a Comment