Remember when there was that viral video with dialogue from a bunch of movies across history assembled to speak the lyrics to Lionel Richie’s “Hello,” with the song playing in the background? That was fun, largely because it made no sense and seemed to have no real reason to exist. There’s a problem with video concepts like that, though—they’re only really funny once, because after the pattern is established, the mind-blown sense of “why the hell does this even exist?” diminishes, and what you’re left with is a video that probably took a lot of work to put together but doesn’t really have any kind of point.
Nonetheless, if the internet has taught us one thing, it’s that if something is funny once, someone will inevitably think that it’s funny a thousand times. So we get more actors “singing” “Baby Got Back,” Pres. Obama singing “Call Me Maybe,” and now, the cast of Mad Men singing Rick Astley’s “Never Gonna Give You Up.” The opening seconds of the video, with the cast conga-ing to the song’s opening, has a visceral kind of thrill to it, but after that, it quickly slips back into the prior established formula for these clips, with Peggy and Don and Roger and company spitting single worlds of dialogue, stitched together to speak out the Astley lyrics.
These videos are the worst kind of meme—the kind that just relies on the assumption that anything that includes two things the internet loves as much as Mad Men and “Never Gonna Give You Up” is bound to go viral on those keywords alone, without using any creativity or logic in the synthesis between the two. What’s next, the cast of Anchorman singing “Friday”? Speakers at the RNC and DNC singing “Living on a Prayer”? We should probably stop giving the internet ideas.
[Gawker]
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