Frank Ocean in “SNL” Ads: Stand Awkwardly and Wear an Awesome Sweater

Many obstacles exist in the way of Frank Ocean on his road to pop stardom, but perhaps none more than this: He doesn’t seem to really want it that much. At the very least, he doesn’t appear to feel comfortable in the spotlight, and though he’ll do the take the necessary steps of self-promotion—guesting on Jimmy Fallon, performing at the VMAs, and now appearing as the musical guest on this week’s Saturday Night Live—he takes no apparent joy in it, and usually looks like he’d be much happier hanging out in the back, applauding softly.

The ads for Ocean’s upcoming SNL episode, hosted by Seth MacFarlane, are fairly representative of Ocean’s natural shiftiness in the spotlight. The SNL promo spots are always terrible, and these are no exception, but Ocean’s presence makes this series weirdly transfixing. Standing alongside MacFarlane and cast member Fred Armisen, Ocean remains entirely silent throughout the series of ads, smiling uncomfortably and making faces and fidgeting like his mind is really back on whether there are still any donuts left at the catering table.

It’s near-comical in its awkwardness, though because he’s Frank Ocean, he still looks kinda like a badass while doing it—particularly because of his trademark bandana and his ridiculously awesome sweater with a phoenix on it or something. Here’s hoping he wears it on air Saturday night, we’re not ready to say goodbye to it just yet.

[Idolator]

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